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Baozun Inc.

BZUN Consumer Discretionary Catalog/Specialty Distribution
$3.51
▼ -5.1% Today
as of Oct 22, 16:47 ET
Last 30 days +29.04% Sep 14 → Oct 22
$2.63 $2.95 $3.28 $3.60 $3.92 Sep 14 Sep 22 Sep 29 Oct 07 Oct 14 Oct 22
Open
$3.50
High
$3.63
Low
$3.46
Volume
$310,939
Avg Vol
$271,627
Mkt Cap
$162M
P/E (TTM)
—
Beta
—
52w High
$3.92
52w Low
$2.07
Div Yield
—
Shares Out
—

Recent Press Releases & News last 60 days · 8 items

▸ Show all 8 press releases & news Free account →

BZUN earnings at a glance

The options market is pricing a move of about ±44.6% after the report, a range of roughly $1.94 to $5.08 from today's $3.51. Over its last 2 reports the stock rose the next day 0 times and fell 2, moving ±2.6% on average; after the most recent report on May 20, 2026 it moved -0.8%. That means options currently expect more movement than BZUN has typically delivered. Implied volatility is currently 378%. The share price of $3.51 sits in the middle of its 52-week range.

More Consumer Discretionary stocks · All stocks · Earnings calendar

Overview

52-week range
$2.07
$3.92
78% of range
Avg surprise (last 0)
—
Avg reaction (last 2)
-2.6%
0% positive
Latest IV / EM
378%
EM ±44.6% · $3 · Oct 16

Earnings trends

EPS — actual vs estimate Actual Estimate
$-0.65$-0.38$-0.11$0.15$0.42 Actual $-0.15Actual $-0.08 Mar/2025Jun/2025Mar/2026

Earnings history

DatePeriodActual EPSEstSurpriseYoY %ΔDay reactSource
Wed May 20, 2026Mar/2026 — — — +100.0% -0.8% earnings
Thu Aug 28, 2025Jun/2025 $-0.08 — — — — earnings
Wed May 21, 2025Mar/2025 $-0.15 — — — -4.3% earnings

Implied volatility — last 90 days

42%206%370%534%699% Jun 17 — IV 699% · EM ±29.2%Jun 19 — IV 122% · EM ±26.9%Jun 22 — IV 97% · EM ±20.2%Jun 23 — IV 106% · EM ±21.7%Jun 24 — IV 147% · EM ±29.5%Jun 25 — IV 74% · EM ±14.5%Jun 26 — IV 123% · EM ±23.5%Jun 29 — IV 158% · EM ±28.1%Jun 30 — IV 164% · EM ±28.3%Jul 01 — IV 186% · EM ±31.0%Jul 02 — IV 145% · EM ±23.4%Jul 03 — IV 150% · EM ±23.4%Jul 06 — IV 181% · EM ±25.1%Jul 07 — IV 163% · EM ±21.6%Jul 08 — IV 212% · EM ±26.5%Jul 09 — IV 220% · EM ±26.0%Jul 10 — IV 239% · EM ±26.4%Jul 13 — IV 238% · EM ±19.9%Jul 14 — IV 229% · EM ±16.5%Jul 15 — IV 129% · EM ±7.6%Jul 16 — IV 140% · EM ±5.9%Jul 20 — IV 42% · EM ±10.0%Jul 22 — IV 93% · EM ±21.2%Jul 23 — IV 45% · EM ±10.2%Jul 24 — IV 46% · EM ±10.1%Jul 29 — IV 154% · EM ±30.8%Jul 30 — IV 180% · EM ±35.2%Jul 31 — IV 173% · EM ±33.1%Aug 03 — IV 216% · EM ±38.2%Aug 04 — IV 221% · EM ±38.1%Aug 05 — IV 233% · EM ±38.9%Aug 06 — IV 181% · EM ±29.3%Aug 07 — IV 195% · EM ±30.4%Aug 10 — IV 234% · EM ±32.4%Aug 11 — IV 221% · EM ±29.2%Aug 12 — IV 241% · EM ±30.1%Aug 24 — IV 153% · EM ±31.9%Aug 25 — IV 164% · EM ±33.6%Aug 26 — IV 133% · EM ±26.6%Aug 27 — IV 169% · EM ±33.1%Aug 28 — IV 199% · EM ±38.1%Aug 31 — IV 159% · EM ±28.2%Sep 01 — IV 180% · EM ±31.0%Sep 03 — IV 188% · EM ±30.5%Sep 04 — IV 178% · EM ±27.9%Sep 07 — IV 201% · EM ±27.9%Sep 08 — IV 243% · EM ±32.0%Sep 09 — IV 232% · EM ±29.1%Sep 10 — IV 247% · EM ±29.2%Sep 11 — IV 263% · EM ±29.1%Sep 14 — IV 418% · EM ±34.9%Sep 15 — IV 405% · EM ±29.3%Sep 16 — IV 491% · EM ±29.0%Sep 21 — IV 139% · EM ±29.0%Sep 22 — IV 163% · EM ±33.4%Sep 23 — IV 166% · EM ±33.3%Sep 24 — IV 91% · EM ±17.9%Sep 25 — IV 151% · EM ±28.9%Sep 28 — IV 210% · EM ±37.2%Sep 29 — IV 228% · EM ±39.2%Sep 30 — IV 225% · EM ±37.6%Oct 01 — IV 232% · EM ±37.5%Oct 02 — IV 274% · EM ±42.8%Oct 06 — IV 426% · EM ±56.2%Oct 07 — IV 483% · EM ±60.6%Oct 08 — IV 378% · EM ±44.6%

Sector peers

BZUN earnings FAQ

What is BZUN's expected move for earnings?

Options currently price a move of about ±44.6%, or $1.57 per share either way from $3.51.

How does BZUN stock usually react to earnings?

Across the last 2 reports the average next-day move was ±2.6%, up 0 times and down 2 times.

What is BZUN's implied volatility?

BZUN's at-the-money implied volatility is about 378% based on the latest options snapshot.

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