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Baozun Inc.

BZUN Consumer Discretionary Catalog/Specialty Distribution
$2.48
Today
as of Jul 22, 16:47 ET
Last 30 days -9.82% Jun 12 → Jul 22
$2.45 $2.57 $2.69 $2.81 $2.93 Jun 12 Jun 22 Jun 29 Jul 08 Jul 15 Jul 22
Open
$2.68
High
$2.73
Low
$2.62
Volume
$346,134
Avg Vol
$311,330
Mkt Cap
$149M
P/E (TTM)
—
Beta
—
52w High
$4.88
52w Low
$2.07
Div Yield
—
Shares Out
—

Recent Press Releases & News last 60 days · 3 items

Jun 16 · 23:25 PR PR Newswire
Baozun Announces Results of Annual General Meeting of Shareholders
Jun 7 · 13:12 Simply Wall St.
Insider Spends CN¥54k Buying More Shares In Baozun
May 27 · 19:10 Motley Fool
Baozun (BZUN) Q1 2026 Earnings Call Transcript

Overview

52-week range
$2.07
$4.88
15% of range
Avg surprise (last 0)
—
Avg reaction (last 2)
-2.6%
0% positive
Latest IV / EM
93%
EM ±21.2% · $3 · Aug 21

Earnings trends

EPS — actual vs estimate Actual Estimate
$-0.65$-0.38$-0.11$0.15$0.42 Actual $-0.15Actual $-0.08 Mar/2025Jun/2025Mar/2026

Earnings history

DatePeriodActual EPSEstSurpriseYoY %ΔDay reactSource
Wed May 20, 2026Mar/2026 — — — +100.0% -0.8% earnings
Thu Aug 28, 2025Jun/2025 $-0.08 — — — — earnings
Wed May 21, 2025Mar/2025 $-0.15 — — — -4.3% earnings

Implied volatility — last 90 days

42%206%370%534%699% Jun 17 — IV 699% · EM ±29.2%Jun 19 — IV 122% · EM ±26.9%Jun 22 — IV 97% · EM ±20.2%Jun 23 — IV 106% · EM ±21.7%Jun 24 — IV 147% · EM ±29.5%Jun 25 — IV 74% · EM ±14.5%Jun 26 — IV 123% · EM ±23.5%Jun 29 — IV 158% · EM ±28.1%Jun 30 — IV 164% · EM ±28.3%Jul 01 — IV 186% · EM ±31.0%Jul 02 — IV 145% · EM ±23.4%Jul 03 — IV 150% · EM ±23.4%Jul 06 — IV 181% · EM ±25.1%Jul 07 — IV 163% · EM ±21.6%Jul 08 — IV 212% · EM ±26.5%Jul 09 — IV 220% · EM ±26.0%Jul 10 — IV 239% · EM ±26.4%Jul 13 — IV 238% · EM ±19.9%Jul 14 — IV 229% · EM ±16.5%Jul 15 — IV 129% · EM ±7.6%Jul 16 — IV 140% · EM ±5.9%Jul 20 — IV 42% · EM ±10.0%Jul 22 — IV 93% · EM ±21.2%

Sector peers

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MA
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PG
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$347.3B $149.85+0.5%
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